About Us:
Little Birdy is partnering with an innovative financial technology company specializing in providing cutting-edge trading solutions to find a Growth Marketing Manager. This role is ideal for a marketing professional with a deep understanding of the fintech space, particularly in the trading sector, who is passionate about driving growth and increasing market presence.
Job Overview:
The Growth Marketing Manager will play a key role in developing and executing data-driven marketing strategies to drive customer acquisition, engagement, and retention. You will work closely with cross-functional teams—including product, sales, and analytics—to create and optimize campaigns across various digital channels. This is a high-impact role where you’ll have the opportunity to leverage your expertise in growth marketing to scale our brand within the competitive fintech and trading markets.
Key Responsibilities:
- Growth Strategy: Develop and implement comprehensive growth marketing strategies focused on acquiring and retaining customers in the trading and fintech sectors.
- Lead Generation: Drive lead generation through paid media, organic growth, content marketing, SEO, and email campaigns.
- Campaign Optimization: Analyze campaign performance using data and analytics to continuously optimize and scale marketing efforts, ensuring maximum ROI.
- Cross-Channel Marketing: Manage and execute integrated marketing campaigns across multiple channels, including digital ads (Google, LinkedIn, Facebook), email, content, and social media.
- Market Research: Stay ahead of market trends, competitive landscape, and industry innovations, especially in fintech and trading, to inform marketing tactics and positioning.
- Content Creation: Collaborate with content teams to create compelling and informative marketing materials, such as blogs, whitepapers, webinars, and educational resources.
- Data-Driven Insights: Utilize analytics tools (e.g., Google Analytics, HubSpot, etc.) to track, measure, and report on campaign success and identify areas for improvement.
- Collaboration: Work closely with product, sales, and leadership teams to align marketing efforts with broader business goals.
- Customer Insights: Conduct customer and market research to better understand pain points, motivations, and needs within the trading space, and tailor marketing messages accordingly.
Qualifications:
- 5+ years of growth marketing experience, with a focus on fintech or trading (experience in the financial technology or investment sector is highly preferred, but not necessarily required).
- Proven track record of executing successful customer acquisition and growth campaigns in a digital-first environment.
- Strong experience with SEO, PPC, email marketing, and social media marketing (LinkedIn, Twitter, etc.).
- Proficient in marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce).
- Data-driven mindset with the ability to leverage analytics to optimize campaigns and drive results.
- Experience with A/B testing, customer segmentation, and using data to create personalized marketing strategies.
- Familiarity with the trading industry—including different types of trading platforms and customer acquisition strategies in the financial space—is highly desirable.
- Strong writing, communication, and presentation skills to convey complex ideas in a clear, compelling manner.
- A proactive and collaborative team player who thrives in a fast-paced environment.
What’sBeing Offered:
- Competitive salary and benefits package.
- Opportunity to work in the exciting fintech and trading sectors, with exposure to cutting-edge technologies.
- A dynamic and collaborative work environment where innovation and new ideas are encouraged.
- Flexibility to work in a hybrid model, with some in-office time required in Miami.
- Opportunities for career growth and professional development in a high-growth company.
If you are a strategic marketer with a passion for growth, fintech, and trading, and you’re ready to make a significant impact on an emerging brand, we’d love to hear from you!
